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ARI runs Easter activation at Cyprus Duty Free Aer Rianta International ( With Cypriots, Greeks and Russians dominating the passenger base at Larnaca Airport at the moment, the Orthodox Easter celebration is at the forefront of their minds. The ‘Land Sweeter this Easter’ campaign creates a celebratory atmosphere with bright colours and chocolate-covered landmarks. Passengers are greeted at the entrance with a 15-metre digital wall featuring the campaign video and a stand which reflects local culture and Easter traditions with stone churches, local foods and painted eggs. More than 70% of shoppers have stopped to engage with the stand as they pass.

Laura tonerToni mcdonaldAer rianta internationalOrthodox easterLarnaca airportLand sweeterMarketing laura tonerCyprus duty freeMarketing managerEaster eggலாரா டோனர்டோனி மக்டொநல்ட்மரபுவழி ஈஸ்டர்சந்தைப்படுத்தல் லாரா டோனர்சைப்ரஸ் கடமை இலவசம்சந்தைப்படுத்தல் மேலாளர்