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Automotive News Europe honors the winners of the 2023 Rising Stars awards. The Rising Star for Marketing is Laura Rathai, who is Hyundai Europe's director of marketing.
2021 AutoTeam America BUY/SELL SUMMIT & FORUM
The AutoTeam America Buy/Sell Summit & Forum is usually held
in conjunction with the annual NADA Convention, this year it was
held virtually over four weeks. The topics each week were:
Buy/Sell Update and Industry Trends
Economic Outlook for the Automotive Retail Industry
Dealership Merger & Acquisition and SPACs
New Strategies in Automotive Retailing
One of the discussions that caught my attention was the impact
of developing trends on the dealership building of the future. Some
of points discussed included:
The Amazon impact, buying from home at any time of day or
night
The business models of Tesla and Carvanna, bringing the product
‘People Still Want to Go to the Car Dealership’ “The big challenge is they want us to guide them through the process,” Hyundai marketer Laura Rathai says at a Reuters online event.
Many car dealers now regularly home deliver newly purchased vehicles to customers who ask for that service, but is a higher next-level on the digital horizon?
The issue comes up at a Reuters’ online event at which moderator Tanya Gazdik of MediaPost asks: “Will automakers be like Amazon Prime, where you order a car and it shows up in your driveway a day or two later?”
Online retail giant Amazon is an example of a company that offers great customer experiences, says panelist Laura Rathai, a Hyundai marketing director.