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One product, so many prices: Unit price, list price, MSRP Which one matters at the checkout? | Consumer Watch

One product, so many prices: Unit price, list price, MSRP Which one matters at the checkout? | Consumer Watch
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One product, so many prices: Unit price, list price, MSRP Which one matters at the checkout? | Regional/National Headlines

Typically, one price label will say “Unit price.” That will be next to another label for the same product that says “You Pay,” or the actual price a shopper will

One product, so many prices: Unit price, list price, MSRP Which one matters at the checkout?

One product, so many prices: Unit price, list price, MSRP Which one do shoppers actually pay at checkout?

Deodorant, detergent, granola bars, cookies, underwear. Shop for any of these every day items and you’ll scan not one but at least two, sometimes three different prices crammed underneath them on the store shelf.

One product, so many prices: Unit price, list price, MSRP Which one matters at the checkout?

One product, so many prices: Unit price, list price, MSRP Which one matters at the checkout?
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