How CMOs Can Orchestrate Marketing Strategies For Growth & Relevance thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
In part four of the ‘In Concert with the Customer’ video series, leaders from Roku and Accenture Song discuss how brands can orchestrate a data symphony to stay in tune with their customers.
Connected TV (CTV) offers marketers the best of both worlds; it has the direct targeting of online, as well as the reach and high ad completion rates that come with TV – which is great, but which way do you measure it?