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Climate goals or greenwashing? Truth-in-advertising group doubts JBS Net-Zero claims

The Greeley-based meatpacking giant JBS is being challenged by a national truth-in-advertising group over its greenhouse gas emissions reduction statements. Essentially, the company is being accused of “greenwashing” its operations by touting an ambitious climate goal that it has no viable plan to achieve.

[Event] 6th Annual Legal, Regulatory, and Compliance Forum on Advertising Claim Substantiation - February 9th - 10th, New York, NY | American Conference Institute (ACI)

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