UK giant Next makes a play for more Australian market share 28 January 2021
UK High Street giant Next is ramping up its push into the domestic childrenswear space.
Following the success of Next.com.au s kidswear campaign #DressingTheNextGeneration in 2020, Next is challenging Australian families to test run its latest children s collection.
This time, Next.com.au has challenged 20 influencer parents to document their kids baking, gardening, playing, as well as doing arts and crafts in Next apparel.
Influencers then report back, via Instagram content, on how the Next kidswear held up after it was worn, washed and worn again.
Over the next two weeks, mum blogger Amy Gerard (@amy.gerard), author and former journalist Lauren Dubois (@thelaurendubois), ‘fluent in sarcasm’ mum of four Laura Bentley (@ laurabentley ), two-time MasterChef contestant Dani Venn (@danivenn), speaker and panellist Charli Adams (@charli kate) and podcaster Sean Szeps (@seanszeps) will be among those
ST. PETE BEACH â Searching for something unique and out of the ordinary? Something creative, made by hand with meticulous attention to detail and an artistic flair? Look no further: American Craft Endeavors will bring its two-day juried outdoor showcase to a South Pinellas beach community this weekend.
The 27th annual St. Pete Beach Corey Area Craft Festival will take place Saturday and Sunday, Jan. 9-10, 10 a.m. to 5 p.m., on Corey Avenue and Gulf Boulevard in downtown St. Pete Beach.
Local and national craft artisans are expected to bring thousands of handmade affordable works to this socially-distanced, outdoor showcase. The event is free and open to the public.