Tropical Smoothie Cafe Recognizes 2020 Top-performing Franchisees
March 3, 2021 · ·
Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a tropical twist, recently celebrated top performers during its annual franchisee awards ceremony.
The virtual celebration recognized the brand’s leading franchisees and their respective crew members who delivered extraordinary performance with recording-breaking results in 2020. Among those recognized were Mike Philip and Rafik Fouad, who were named the Tropical Smoothie Cafe Multi-Unit and Single-Unit Franchisees of the Year, respectively, for their exceptional results and commitment to supporting the Tropical Smoothie Cafe brand.
Tropical Smoothie Cafe celebrated more than 250 franchisees and their cafes during the awards ceremony. Along with recognizing successes across sales, operations, marketing and technology, the company also introduced five new award
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The range of messages some succinctly conveying the executive s outrage, others arguing for the removal of the US President was a study in crisis communications, and in what makes a powerful piece of corporate messaging.
Something similar happened over the summer, when, after the killing of George Floyd, leaders across industries publicly vowed to prioritize racial equity within their organizations. At the time, LaToya Evans, a corporate communications and PR veteran who s worked at companies like IBM and Walmart, told Insider that when a company doesn t speak out against racism, it will almost certainly be damaging to their business in some way. Evans added that opting out of being vocal during this time simply isn t an option.
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Insider analyzed 23 messages from CEOs across industries responding to the attempted coup at the US Capitol Wednesday.
The strongest messages called for unity and made clear demands of government officials.
Effective statements also explained why this issue mattered to the leader at the company.
On Wednesday, a pro-Trump mob stormed the US Capitol while Congress was confirming Joe Biden s win in the presidential election. It took hours for authorities to clear the Capitol building. Five people died.
As news of the attempted coup spread, business leaders across industries including tech, finance, and healthcare sent staff memos and issued public statements decrying the violence. Collectively, the messages expressed sadness, outrage, and hope for a better future.