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Democrats say down-ballot Republicans were able to appeal to voters in these districts by emphasizing issues that mattered in their individual communities. “It is really important to be investing and getting your message out in specific outlets, and there are so many different communities and languages spoken and nuances,” said Tyler Law, a California-based Democratic strategist and former communications director for Rep. Ro Khanna First-term Rep. Young Kim (R-Calif.) employed this strategy in her bid to unseat former Rep. Gil Cisneros Gilbert (Gil) Ray CisnerosMORE (D-Calif.) in the 39th District. Kim, who is Korean American, targeted Asian and Pacific Islander communities by putting up advertisements on non-English-language television and radio, as well as launching phone banking drives in Korean and Chinese, as well as English.

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