In 2019, California was the first state to allow college athletes to make money using their name, image and likeness, or NIL. After the ruling, other states followed suit and decided that it was right for their own college athletes to make money. Traditionally, it was hard for a student-athlete who needed money to.
Cruising around Salt Lake City, it’s impossible not to notice the different businesses and companies being promoted. According to the Lincoln Business Guide, 99.3% of businesses in Utah’s private sector are small businesses. The most notorious of these small businesses are the snack shops scattered all over town. Specialty soda shops have lines bursting.
A division of the University of Utah opened applications for its annual High School Entrepreneurship Challenge, inviting students to bring their product ideas to life.