they may not walk in again. i think you have to look at what you sell to see is it a return type of product, or service anyway, that people are going to where you re introducing yourself to them and they re going, wow, this was great, i m going to come back on my own. that s actually quite a good point. there are some businesses that are just not cut out for groupon. if you re in a, you know, one-time transactional business. for instance, what we saw on video, you know, laser hair removal treatment. how often are people going to do that? you know, you come, you get the hair removed, you re done. what are you expecting? i think it s a many-step process. i m not sure. for sure. but perhaps somebody said 50% off i always wanted to do my arms, and they re done. unless they have a way to really drive the rest of it, it s not really going to work. i think you also raise another good point, there is a bit of an adverse selection problem here which is, and this has always been the case