Carolyn McCall, ITV Chief Executive, said: Our H1 results demonstrate that ITV is emerging from the worst effects of the pandemic. We ve continued to implement our key strategic priorities and have further strengthened the business. Total external revenue was up 27% driven by 26% growth in ITV Studios revenue and a 29% increase in total advertising revenue within which total video on demand advertising was up 55%. We are now a more flexible, more efficient and more digital business. We have successfully completed the first phase of our More Than TV strategy and look forward to building on this platform to accelerate our transformation to a digitally led media and entertainment company.
Cattleya, part of ITV Studios, is launching a new production company, Cattleya Producciones, which will specialize in the creation and production of high-end drama for Spain.
Italian producer Cattleya and ITV Studios to launch Spanish scripted label, Cattleya Producciones
Published: Wed 28 Apr 2021
Italian producer Cattleya and ITV Studios to launch Spanish scripted label, Cattleya Producciones
Renowned Television Executive and producer Arturo Díaz named Managing Director
London, Rome, Madrid, 28 April, 2021 – Leading Italian producer Cattleya, part of ITV Studios, is to launch a new production company in Spain, called Cattleya Producciones. It will be ITV Studios’ first scripted production company in Spain and will specialise in the creation and production of high-end drama for Spain and the global market.
Located in Madrid, the new label will be headed up by Managing Director Arturo Díaz. He joins from Netflix, where he was Director, Local Language Originals, focused on Spanish speaking series, for almost five years. During this time, Arturo worked on Las Chicas de Cable, Netflix’s longest-running non US series, Élite and Memori