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How to Market Across Generations To reach different age groups, jewelers need to embrace multichannel advertising with targeted messaging. Mar 8, 2021 4:20 AM By Leah Meirovich
RAPAPORT. Many jewelers rely on “tried and true” methods of advertising, blasting consumers with the ideal of a happy couple: A man spots a gorgeous woman across the room and can’t take his eyes off her; their love grows, and he proposes with a beautiful, sparkling engagement ring. The idea behind this is to suggest that you, too, can have the romantic fairy tale if you shop with that jeweler. And for many in the target market women this is a story that sells.