SAP credits its partner ecosystem in creating the systems on top of its enterprise platform that generate value and maintain customer demand for its cloud-based products.
Microsoft will allow partners, under certain conditions, to transfer cloud subscriptions to other partners, relieving the financial risk incurred on defective accounts.
Channel influencers hold significant sway over partner perceptions and customer purchasing decisions, making it crucial for vendors to identify these key players and understand their motivations to leverage their influence and drive channel sales effectively.