Record Store Day, August 29, 2020 in London. The vinyl buyer is not just a 55-year-old white guy, says Matt Harmon, president of Beggars Group U.S.
Early last year, executives at the New England music chain Newbury Comics were discussing pulling back on vinyl, thinking the format’s comeback might have run its course. Then, during the pandemic, sales picked up, thanks to a new kind of customer: young people. The pandemic totally remade who the vinyl customer was, says
Carl Mello, Newbury’s brand engagement director. Teenagers who haven’t had to move yet don’t know the pain of moving vinyl, so they’re the perfect people to collect it.