As a potential FTC antitrust lawsuit looms in the background, Amazon plans to reduce its in-house brands. According to The Wall Street Journal, the retailer will eliminate 27 of its 30 clothing brands and all of its private-label furniture lines. It isn’t clear how many other areas the cuts could affect, but the Amazon Basics brand appears to remain largely, if not wholly, intact. The retailer told the WSJ that it looks to eliminate products that “aren’t resonating with customers.”
Amazon.Com, Inc AMZN significantly reduces its private-label operation to address antitrust scrutiny and enhance profitability. Over the past year, the…
Amazon.com Inc. is reportedly getting rid of most of its clothing brands as a way of shoring up its profit and avoiding antitrust scrutiny, according to a.
As Amazon cuts costs and dodges regulatory scrutiny, Amazon Collection, Amazon Essentials, and Amazon Aware will be the company's only in-house brands going forward.