The international definition of zero waste is 90 per cent of waste diverted from landfills, primarily through the top three Rs of the waste hierarchy: Reduce, Reuse and Recycle. The Regional District of Nanaimo, under its approved Solid Waste Management Plan, is on target to reduce waste generation from more than 1,000 kilograms per person (before Blue Box programs) to 109 kilograms per person by 2027. By contrast, the CRD has set a target of 250 kilograms per person by 2030, but does not formally embrace a target of 125 kilograms per person thereafter, despite the CRD’s commitment to endorse zero waste and encourage a circular economy.