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Asian founders work to steer the narrative as beauty trends pull from their cultures kunc.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kunc.org Daily Mail and Mail on Sunday newspapers.
The latest obsessions in America's wellness craze are rooted in South Asian practices. Industry leaders who grew up with those rituals are caught between joy and a battle against cultural erasure.
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Asian founders work to steer the narrative as beauty trends pull from their cultures kacu.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kacu.org Daily Mail and Mail on Sunday newspapers.