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Mumbai: Language learning app Duolingo has released the 2021 Duolingo Language Report in the country according to which Korean leads the language learning growth curve in India. This rise can be attributed in part to the release of the popular streaming show "Squid Game" (2021). Influenced by pop culture, Indian millennials and Gen-Z – especially between the age groups of 17
Pop culture influences, personal growth, and the chance to enhance career opportunities were the main driving forces behind Duolingo users learning new languages.