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New Plymouth business owner Craig Macfarlane thinks losing Womad, the biggest weekend of the year in Taranaki, will hit industries hard.
The loss of Womad 2021 may have broken the hearts of regular festival visitors, but it has left many Taranaki businesses facing a tough year ahead, a hospitality guru has warned. “People rely on the spike that Womad brings,” Craig Macfarlane said. “It could be quite a different winter because of it.” Macfarlane, who owns a number of hospitality businesses across New Plymouth, said the festival, which usually takes place in March, is the biggest weekend of the year for the region.