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Laneige launches its first immersive digital experience with virtual store

The skin care brand partnered with experiential e-commerce platform Obsess to release a digital storefront that features animations, a custom-designed layout of five rooms featuring different products, and a fully interactive experience for consumer engagement.

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Laneige launches its first immersive digital experience with virtual store

The skin care brand partnered with experiential e-commerce platform Obsess to release a digital storefront that features animations, a custom-designed layout of five rooms featuring different products, and a fully interactive experience for consumer engagement.

Julien bouzitatWater bank blue hyaluronic collectionVirtual storesNew york basedSydney sweeneyWater bank blue hyaluronicUnderwater worldSleeping mask categoryCarousel candylandTik tokLaneige labCream skin tonerBrand innovationEauty tech and digitalSkin careBeauty tech

Laneige joins virtual store trend to showcase new collection

Retail industry news, voices and jobs. Optimized for your mobile phone.

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Saint Laurent s Berlin Site, LVMH Appointment, Nia Lynn Links With SI – WWD

Saint Laurent revealed the site of its men's show, LVMH taps a chief omnichannel officer, Nia Lynn by Nicole Williams English links with SI.

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Laneige to Launch First Virtual Store with Obsess – WWD

The K-beauty skin care hydration brand is getting its feet wet with 3D shopping, with plans to announce its first virtual store, WWD has learned.

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