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4/23/2021 Valued at $13.2 billion in 2019, the smart agriculture market is projected to grow to $22 billion by 2025, according to MarketsandMarkets. As smart machines and sensors crop up on farms and data grow in quantity and scope, farming processes will become increasingly data driven. In order to capture the full value of data, it cannot be locked away in silos. The cloud is the fastest and least expensive way to integrate data. By 2025, 49% of the world’s data is projected to be stored in the cloud, according to International Data Corporation. As agriculture becomes more digitized, cybersecurity and data privacy remain the two most significant issues posed by life in a digital world. Hackers can gain access to personal and business information by discovering vulnerabilities at different layers in a system. And every type of defense is only as strong as its weakest link.
Moline, Illinois-based John Deere packs a lot of technology into its tractors. In fact, in some ways John Deere more closely resembles a tech company than it does an agriculture firm. The company hopes to use its expertise in both agriculture and technology to improve current farming practices and increase food production around the world.
While that might sound like a lofty goal, John Deere is already using 4G technology and GPS to make farmers more efficient. The company currently offers GPS-directed tractors that, when coupled with the company s correction technology, can steer to within an inch of where the tractor needs to be, allowing for very precise seed planting. According to the company, a single John Deere tractor and planter can precisely plant more than 700 corn seeds and 2,800 soybean seeds every second.
Photos courtesy of John Deere
CREATING A STUDIO: Deanna Kovar, vice president of precision ag production for John Deere, presents virtually at CES. The company set up an impromptu studio at world headquarters and connected with tech media using a range of virtual tools. Pushing the story that technology has a key role in agriculture, the company takes part in CES, but this time from afar.
CES, or what was once called the Consumer Electronics Show, has become a kind of center-of-the-universe for technology. And since 2019, John Deere has been sharing the technology at work in agriculture story with visitors to the show. For 2021, CES went fully virtual, and while the show lost a big chunk of exhibitors, John Deere took part.
John Deere has acquired ND-based Harvest Profit
Founded in 2015, Harvest Profit is recognized for its deep understanding of agriculture, software development, and production costs and revenue data that drive field-level profitability.
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Agweek Staff Reports | 12:37 pm, Nov. 13, 2020 ×
OLATHE, Kan. John Deere acquired Harvest Profit, a leading provider of farm profitability software based in Fargo, N.D.
“Harvest Profit software helps farmers forecast and measure profitability on a field-by-field basis,” said Lane Arthur, Vice President, Data, Application, and Analytics at John Deere. “This software will provide John Deere customers with a forward-looking financial lens, better visibility into their farms’ profitability, and insights to help them make the best possible decisions managing their operations.”