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Like many an Angeleno, the city’s famed Hollywood sign has undergone its share of cosmetic makeovers. In both 1976 and 2017, cannabis advocates amended the sign to read “Hollyweed” and as recently as February, a group led by model Julia Rose rechristened the sign “Hollyboob” to promote breast cancer awareness.
On the afternoon of Friday, April 2, a new posse of pranksters returned to accessorize the sign, this time by draping a painting of a cow across the first “O,” which stands 45 feet high by 33 feet wide. After the police pursued the perpetrators via helicopter, then on foot, three suspects were apprehended: visual artist Danny Cole, photographer Landon Yost and Greg Aram, the singer-songwriter behind the L.A. alt-rock band Junior Varsity.