This postcard shows the upper High Street premises of Lander Buckland and his son, Lander Stafford Buckland, around 1905. These cards were used by the firm for advertising and correspondence, and the reverse, signed by L Buckland, reads ‘My traveller will call on Monday afternoon Dec 3rd when your favours will oblige’ and addressed to Mrs Riddle of 22 Collingbourne Ducis. In those days, an important part of any shop’s trade was reaching out to all the villages in the district. Motor traffic was still in its infancy and the favoured means of transport was by bicycle, often itself carrying advertising beneath the cross-bar.