In this uncertain market backdrop, investors are focused on macroeconomic and geopolitical constraints and their potential effects on investment portfolios. Goldman Sachs believes the U.S.
Third quarter media revenues were down 10% to $684 million. Distribution revenues dropped 11% to $565 million and advertising revenues declined 5% to $112 million. However, Sinclair COO Robert Weisbord had some good news: “On a per-game basis, ad revenues were up by a mid-teens percent, driven by healthy demand in many categories with the largest gains in service, retail, food and entertainment,” he reported. “Looking forward, we see some positive signs for advertising demand.”
According to PricewaterhouseCoopers, online advertising spend in 2021 came in at $189.3 billion, about 2.7-times ahead of the spending on TV ads, which stood at $69.7 billion.