If the government wants Hong Kong to be a hub for mega events, it would do well to take lessons from the recent Doraemon exhibitions in the city. There is an art to building hype, linking multiple events and creating memorable experiences, something the organisers did with aplomb.
Jitsuko Katsumata, daughter of late manga master Fujuko F. Fujio, says she is excited to see first-hand how Hongkongers will engage with exhibition of Doraemon figures.