Masan partners Phuc Long to develop Phuc Long Kiosks at VinMart+ stores nationwide 14:45 | 24/05/2021
Masan Group and Phuc Long will open Phuc Long Kiosks at VinMart+ stores
Phuc Long Heritage owns the Phuc Long brand, one of the leading tea and coffee brands in Vietnam. The purchase price of the transaction is $15 million.
As a part of the transaction, VinCommerce entered into a strategic cooperation agreement with Phuc Long to jointly develop Phuc Long Kiosks through a network of more than 2,200 VinMart+ stores nationwide. These Phuc Long Kiosks at VinMart+ will not only brings fresh and delicious tea and coffee drinks to 100 million Vietnamese consumers but also play an important part in converting each of the VinMart+ stores into a destination that satisfies the daily essential needs of consumers of all ages.