Findings offer critical steps to better understanding the decision-making process
Numeric anchoring is a long-established technique of marketing communication. Once a price is mentioned, that number serves as the basis for – or “anchors” – all future discussions and decisions. But new research shows that this phenomenon is not limited to decisions that involve numbers, the use and understanding of which require high-level cognitive thinking. Anchoring also biases judgments at relatively low levels of cognition when no numbers are involved.
In research recently published in the Journal of Behavioral Decision Making, Gaurav Jain, an assistant professor in the Lally School of Management at Rensselaer Polytechnic Institute, demonstrated that anchoring even occurs in perceptual domains, like sight, sound, and touch.
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TROY, N.Y. In a money-saving revelation for organizations inclined to invest in specialized information technology to support the process of idea generation, new research suggests that even non-specialized, everyday organizational IT can encourage employees creativity.
Recently published in the journal
Information and Organization, these findings from Dorit Nevo, an associate professor in the Lally School of Management at Rensselaer Polytechnic Institute, show standard IT can be used for innovation. Furthermore, this is much more likely to happen when the technology is in the hands of employees who are motivated to master technology, understand their role in the organization, are recognized for their efforts, and are encouraged to develop their skills.
New research examines the impact of IT on the front end of innovation
In a money-saving revelation for organizations inclined to invest in specialized information technology to support the process of idea generation, new research suggests that even non-specialized, everyday organizational IT can encourage employees’ creativity.
Recently published in the journal Information and Organization, these findings from Dorit Nevo, an associate professor in the Lally School of Management at Rensselaer Polytechnic Institute, show standard IT can be used for innovation. Furthermore, this is much more likely to happen when the technology is in the hands of employees who are motivated to master technology, understand their role in the organization, are recognized for their efforts, and are encouraged to develop their skills.