entirely digital fashion now often exists solely for social media. but the reality is physical clothing still results in about 100 million tonnes of waste every year, and that is mostly because of customers sending things back. but now, one start up here in the heart of amsterdam s fashion district is hoping to change that, by using digital models to help online retailers clean up their act. this is lalaland. instead of painstakingly using cgi to create one or two digital supermodels, it uses artificial intelligence that can make all kinds of digital bodies in minutes. basically, we are going to have you configuring your own fashion model, generating the synthetic models using artificial intelligence that then consumers can relate towards, which solves a massive problem of people feeling underrepresented while shopping online.
shopping experiences. on click, we have seen digital supermodels carefully crafted over many months, and we have learned why designers want them. a digital model will become more in demand as it makes much more sense to put 3d clothes on 3d models. entirely digital fashion now often exists solely for social media. but the reality is physical clothing still results in about 100 million tonnes of waste every year, and that is mostly because of customers sending things back. but now, one start up here in the heart of amsterdam s fashion district is hoping to change that, by using digital models to help online retailers clean up their act. this is lalaland. instead of painstakingly
customers sending things back. but now, one start up here in the heart of amsterdam s fashion district is hoping to change that by using digital models to help online retailers clean up their act. this is lalaland. instead of painstakingly using cgi to create one or two digital supermodels, it uses artificial intelligence that can make all kinds of digital bodies in minutes. basically, we are going to have you configuring your own fashion model. generating these synthetic models using artificial intelligence that then consumers can relate to more, which solves a massive problem of people feeling under represented while shopping online. the idea is a retailer can make digital models they think shoppers will want to see, choosing skin
online retailers clean up their act. this is lalaland. instead of painstakingly using cgi to create one or two digital supermodels, it uses artificial intelligence that can make all kinds of digital bodies in minutes. basically, we are going to have you configuring your own fashion model. generating these synthetic models using artificial intelligence that then consumers can relate to more, which solves a massive problem of people feeling under represented while shopping online. the idea is a retailer can make digital models they think shoppers will want to see, choosing skin tone, size, facialfeatures and hairstyles injust a click. so that is short, curly.
and anna has been to visit a company in amsterdam that hopes to use al to personalise our online shopping experiences. 0n click we have seen digital supermodels carefully crafted over many months, and we have learned why designers want them. a digital model can become more in demand as it becomes much more sense to put 3d clothes on 3d models. entirely digital fashion now often exist solely for social media. the reality is physical clothing still results in about 100 million tons of waste every year, and that is mostly because of customers sending things back. but now one start up here in the heart of amsterdam s fashion district is hoping to change that by using digital models to help online retailers clean up their act. this is lalaland.