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13 Ways to Re-Engage Inactive Customers Actively connecting with disengaged customers could make all the difference in encouraging repeat business. Photos courtesy of the individual members. Smart business owners know that it costs less to keep a satisfied customer than it does to acquire new ones. That s why it s so important to focus on repeat business and customer loyalty. To do this, you ll have to invest in your current customers and find ways to continuously engage them. But what do you do if a customer is disengaged or goes inactive for a while? If you re unsure how to solve this issue, follow the advice of these Newsweek Expert Forum members. Below, 13 of them shared tips for organizations that want to connect with unengaged or inactive customers in the hopes of earning their business again.

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