“We have not done a good job of telling the story. You can look at so many different streams of the tourism eco-system that are independently understood but people don’t understand that rolls into a larger sector.”
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“If we fold the impacts that restaurants, attractions, events, transportation and all of the other corners of our tourism ecosystem suffered into this equation, it gives local context on Destination Canada’s forecasts that do not foresee a return to pre-pandemic levels until at least 2025."
The Banff Town Council approved the adoption of a new 10-Year Vision for Tourism developed over the last year through a public engagement process spearheaded…