RELEASE: Devils Announce Major Partnership with PlayUp
The Devils become the premium Australian-owned online betting entertainment and technology group s first US professional sports team partner by New Jersey Devils PR / NewJerseyDevils.com
The New Jersey Devils and Prudential Center have today announced a multi-year agreement, with PlayUp, a premium Australian-owned online betting entertainment and technology group. PlayUp will become the presenting partner of the Devils newly redesigned PlayUp Studio, the team s Season Preview Show, as well as the Pre-Game Live Show prior to all Devils home games. PlayUp will also hold a permanent in-arena activation location called the PlayUp Sports Lounge, as well as a TV-visible dasherboard, corner in-ice logo, and virtual signage within Prudential Center.
PlayUp secures New Jersey market access
13th January 2021
| By Conor Mulheir
Australian sports betting and daily fantasy operator PlayUp has secured a market access agreement to operate in New Jersey.
The operator signed a deal with FR Park Racing, the sports wagering certificate holder and operator of New Jersey’s Freehold Racetrack.
Freehold Racetrack – the oldest track in the US – is owned by Pennwood Racing, a joint venture between Greenwood Racing, Penn National Gaming and Parx Casino.
“We are very excited about the partnership with two excellent brands – Parx Casino and Penn National,” PlayUp USA chief executive Dr Laila Mintas said.