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Ford Becomes an Unlikely Tech Darling
FILE PHOTO: Ford logo is pictured at the 2019 Frankfurt Motor Show (IAA) in Frankfurt, Germany September 10, 2019. REUTERS/Wolfgang Rattay/File Photo
(REUTERS)
. Updated: 07 Feb 2021, 11:13 AM IST The Wall Street Journal
New Chief Executive Jim Farley wants to invest more aggressively in electric vehicles, but he still hasn’t fixed Ford’s combustion-engine business
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Ford is embracing digital technology, and talking about it loudly, in an effort to catch up with both Tesla and General Motors. The new approach is boosting the stock, but rising expectations don’t come for free.
reporter: nathan carries a clipping of a lost friend as a reminder of what could happen to him. fox news. arthel: amazing story. thank you. and now we go to a story about self-driving cars, apple is joining the race, state of california awarded a permit to start testing its self-driving car technology on public roads. tom is in san francisco with more. reporter: apple has a license to test the autonomous vehicles, does that mean there san i-car in our future. hard to imagine apple operating an automobile manufacturing plant, i can t help but think they are planning on partnering with a automaker. reporter: retired dean of golden trade university business school