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Adtech: More sighs than shockwaves on cookies delay

“The impact to publisher revenue is unknown and the industry was simply not ready.”

United kingdomGumgum hoganMichael stephensonAsia pacificRichard knottDan richardsonUpali dasguptaSarla fernandoGereurd robertsNiall hoganGarrett mcgrathTech lab privacy sandboxAssociation for marketingPrivacy sandboxMarkets authorityData driven marketing

Google delays cookie deprecation again: APAC adtech leaders respond | News

Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.

United kingdomDan richardsonAntoine grossAsia pacificTech lab privacy sandboxMarkets authorityInformation commissionerPrivacy sandboxSoutheast asiaLab privacy sandbox fit gap reportTrade desk

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