SPC Group's bakery chain Paris Baguette is poised to enter the Italian market in collaboration with Italian coffeehouse chain Pascucci. SPC Group Chair Hur Young-in inked a business agreement with Mario Pascucci, CEO of the Italian coffee brand Caffe Pascucci, during Pascucci’s visit to Korea on Sunday, for the Korean franchise bakery's expansion to Italy. Paris Baguette's entry into Italy will m.
SPC Group Chairman Hur Young-in and Caffe Pascucci CEO Mario Pascucci signed a memorandum of understanding (MOU) to bring SPC s bakery chain Paris Baguette to Italy and the rest of Europe, SPC said Sunday.