The metaverse is here – but where do you start? Damian Ferrar, senior vice-president, innovation director, global head of Jack X at Jack Morton recently talked with experts from Activision, Unity Technologies, Meta, Friends with Holograms and Journee: The Metaverse Company about what brands should consider when designing metaverse experiences. Here, they debunk a few common myths and misconceptions.
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Exclusivity is the rock upon which luxury brands’ success in the real world has been built, yet in the metaverse creation is infinite. Don’t brands that issue NFTs risk losing their mystique and allure?