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Carol s Daughter s Lisa Price Launched, Grew, and Sold a Multimillion-Dollar Beauty Brand Here s Her Advice for Startups Today

When you feel overwhelmed, it s easy to focus on the past: What went wrong? How did that happen to me? Lisa Price, founder of multimillion-dollar beauty products brand Carol s Daughter, has a suggestion. You have to lean into What do I do now? What s the next step? Price said on Friday, during an exclusive Inc. Your Next Move virtual event. Focusing on what s wrong doesn t help you get to what s right. Price has weathered countless ups and downs since launching Carol s Daughter from her home kitchen in 1993, from opening her first storefront in 1999 to selling her company to cosmetics giant L Oreal in 2014 for an undisclosed amount. The acquisition came roughly a month after Carol s Daughter s retail arm emerged from Chapter 11 bankruptcy.

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