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Feb. 15, 2021
The cyber industry faces a dilemma. On one hand, the need to close every possible security breach gives birth to an ever-growing pool of start-ups, each with their own speciality. On the other, organizations lack the expertise needed to navigate the dozens of different solutions.
This dilemma also dogs venture capitalists in the field. They need to figure out whether the entrepreneur standing before them is capable not just of solving a specific problem, but of actually creating a large company that goes beyond one specific feature.
If investors don’t understand their customers’ needs in-depth, it’s hard for them to assess a start-up’s potential and value. This is also why players in this market are always afraid of excess investment in cyber and some even suggest a bubble.