For decades, the times has worked provides a highest quality coverage. But that is no longer good enough in the internet era. The innovations report encourage what he called Audience Development. Find a variety of ways to reaching out to potential readers. How have you responded . Arthur a great question. In the business and newsroom. I want to go back to the earlier. When i gave the 800,000, i forgot, i can clear it up. It is 1. 1 million print subscribers when you included the weekend. I want to get the number of back to where it belongs on the weekend, sunday paper. The innovation report was a wonderful wakeup call. As you might recall, it was written on behest of dean and jill abramson, then the executive editor and empower 18 of some of our best journalists to look deep it ourselves. And then it was leaked. It was never written to be linked. At first, without it was awful. Only a few days later that we realize the power of what had happened. People around the world embraced the fa