Down to you know all of my address its connected it to census information and its connected to all the different kinds of elections so u. S. Congressional state Senate State House state legislative then you have some Consumer Information here like the designated mark information and f. I. P. S. It is another kind of consumer voter code and when you on the other hand the psychometric interpretation of his personality together thats how you can really 0 in and target the model is my profile so you can see the different topics were ranked in order of importance my registered partisanship my unreligious your partisanship you clearly see who their client was it didnt measure me as a democrat or republican just a very unlikely republican and you can also see sort of the model itself is in the interest of sort of finding. Conservative voters especially conservative voters who might be registered as a democrat but are actually going to vote republican so being able to go down to the zip code l
Like its real and true but has no basis in fact and in fact much of it is just made up and delivered you know by people who are attempting to you know affect the outcome in the election by introducing false narrative and information into the flow of information so you know so yeah i think it does have a real impact. Like of regard for the truth became more apparent than in any other us president ial campaign. According to politico fact an independent Fact Checking websites only 4 percent of donald trump statements during the campaign were true false information was constantly circulating in fact it became selfpropagating you have to look at our media landscape and how americans get their news nowadays conservatives get their news only from fox news or alternative sites like breitbart so thats the only news they see and they view the manged what they call the liberal media the main. Through media with distrust and they dont believe the kind of c. N. N. New York Times Washington post so
Flow of information so you know so yeah i think it does have a real impact. Like of regard for the truth became more apparent than in any other us president ial campaign. According to politico fact an independent Fact Checking websites only 4 percent of donald trump statements during the campaign were true false information was constantly circulating in fact it became selfpropagating you have to look at our media landscape and how americans get their news nowadays conservatives get their news only from fox news or alternative sites like breitbart so thats the only news they see and they view the manged what they call the liberal media the Mainstream Media with distrust and they dont believe the kind of c. N. N. New York Times Washington post so they are only getting their news or large most of their news from very slanted sources. And so. What trump will say trump picks up his information from the same news sources these voters hear something Conspiracy Theory and Breitbart News or som
20s across the south east but the humidity will be ebbing away and into the weekend it looks like its going to be one of sunshine and showers, and some of them heavy. Thats it. Ill be back at ten, but you can keep up with all the latest developments on bbc website. The news continues here on bbc one, as wejoin our colleagues for the news where you are. Bye for now. Hello and welcome to sportsday im gavin ramjaun. Columbia continue their world cup journey with victory over jamaica england now wait in the Quarter Finals. Laurenjames will miss that game the england player says sorry to the fans and her teammates for her red card in their last 16 win over nigeria. And france turn on the style to cruise into the last eight they hit four past morocco. Also coming up on sportsday. Sanctions for time wasting and approaching the referee. We hearfrom the head of the Premier League on new rules that could impact Player Behaviour next season. And we speak to the newest star of the bmx park Keiran