Louvre Hotels Group has partnered with Bowo to offer a custom-developed web app and guest relationship management platform. A new approach that seeks to better respond to customer expectations, streamline the guest experience, and enrich its hotels’ offerings.
Louvre hotels group, the 2nd largest european hotel group, is the first hotel group to support the growth of the solikend startup by forming a unique partnership. winner of the golden travel 2022, this social justice and solidarity company enables hotels and their clients to donate solidarity nights to associations. solikend’s solidarity nights: how does this work?
The Louvre Hotels Group is a major player in the worldwide hotel industry, whose portfolio today includes over 1500 hotels in 54 countries. It offers a range of hotel stays from 1 to 5 stars, with the historical brands of the Louvre Hotels Group: Royal Tulip, Golden Tulip, Campanile, Tulip Residences, Kyriad, Kyriad Direct, Tulip Inn, and Première Classe; the five brands of the Sarovar network in India; the Hôtels et Préférence Group, as well as the Chinese brand Metropolo. The group also has a distribution agreement with the Barrière Group. The Louvre Hotels Group is an affiliate of Jin Jiang International Holdings, Co, Ltd., the 2nd largest hotel group in the world.
The health crisis did not severely affect the hotel room supply of the main groups. They continued their conquest of the old continent in 2020 and protected their position in some cases. The growth of the leaders and the rise of some challengers marked the chain supply’s resilience. The French B&B Hotels has entered the continental Top 10, while the Chinese are gaining even more ground on the European market with the arrival of the Huazhu group in the Top 20.