July 7 2021, 9:40 am | BY Ricki Green | 1 Comment
Commercial real estate giant Dexus has launched the next phase of its ‘Space for your best work’ brand platform, with an integrated campaign from The Hallway that breaks new ground in the commercial real estate category.
Dexus, one of Australia’s leading property groups which manages a $36.5 billion portfolio, is showcasing its diverse property offering, which includes office, industrial, healthcare and retail asset classes.
Rather than conforming to category norms of showing workspaces and people working within them, the campaign, ‘Before Day One’, elevates the moment just before a Dexus customer moves into their new space. In its stillness and silence, the moment marks the pause between the end of Dexus’s preparations and the start of something important for the customer: a new venture, an expansion, a merger, a fresh start. As a result of research, planning, negotiating, designing, future-proofing and cust
July 7, 2021 10:39
Commercial real estate giant Dexus has launched the next phase of its ‘Space for Your Best Work’ brand platform, with an integrated campaign from The Hallway that breaks new ground in the commercial real estate category.
Dexus, one of Australia’s commercial property groups, is showcasing its diverse property offering, which includes office, industrial, healthcare and retail asset classes.
Rather than conforming to category norms of showing workspaces and people working within them, the campaign, ‘Before Day One’, elevates the moment just before a Dexus customer moves into their new space.
Dexus’s vision for the customer is: a new venture, an expansion, a merger, a fresh start. As a result of research, planning, negotiating, designing, future-proofing and customising, Dexus has created a blank slate: a space for your best work.