Americans Develop A Taste For Dairy And Meat Alternatives
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Sales Of Plant-Based Food In US Jumped 27% Last Year
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U.S. sales of plant-based meat, dairy and eggs outpace sales of conventional products for third consecutive year.
Apr 08, 2021
New data released by the Plant Based Foods Association (PBFA) and The Good Food Institute (GFI) shows U.S. retail sales of plant-based foods continued to increase by double digits in 2020, growing 27% and bringing the total plant-based market value to $7 billion. This growth in dollar sales was consistent across the nation, with more than 25% growth in every U.S. census region.
The plant-based food market grew almost twice as fast as the total U.S. retail food market, which increased 15% in 2020 as COVID-19 shuttered restaurants and consumers stocked up on food amid lockdowns. Fifty-seven percent of households now purchase plant-based foods, up from 53% in 2019. GFI and PBFA commissioned the data from SPINS and custom refined the data to reflect only plant-based products that directly replace animal-based products.
‘2020 was a breakout year for plant-based foods…’ GFI, PBFA, SPINS, unveil 2020 retail sales data
US retail sales of plant-based meat rose 45% to $1.4bn in measured channels in 2020, according to SPINS data commissioned by the GFI and the PBFA (pic credit: GettyImages-Aluna1) Sales of plant-based foods that directly replace animal products - including meat, seafood, eggs, dairy, condiments and meals containing plant-based alternatives - grew by 27% to $7bn in measured channels in the year to December 27, 2020, according to SPINS data commissioned by The Good Food Institute (GFI) and the Plant Based Foods Association (PBFA).
The SPINS dataset (natural enhanced and conventional multi-outlet) excludes several leading retailers that don t share their data, including Whole Foods, Trader Joe’s, ALDI, Costco and convenience stores, and does not include e-commerce sales, so the actual figure is likely somewhat higher.