Alexandria hoff is in south philly right now with more on the shift in the day after thanksgiving sales. Alex . Reporter ukee, the term black friday, is really become relative because the sales began yesterday and will continue through the weekend. At this point, some stores have closed up but this target their in south philadelphia is pushing through right till tomorrow. A little dreary didnt damper the continued pursuit of holiday deals i got tvs. I got an iphone 7. Reporter many over the shoppers we spoke with have been going strong the past 24 hours i went out last night at like 5 30 and got what i needed. Then got sleep. Took off of work and out about 8 00 a. M. This morning. Reporter by the time the weekend is through. Nash Retail Federation predicts 137 million americans will have taken advantage of holiday discounts. More than half are expected to have done so online. Thats good news for amazon and led to an online push by giants like walmart and target as well i shop online so