Its become sport between advertisers to create the most buzzedabout super bowl ads. Commercials are now splashed across social media weeks before the big game. Reposted and re tweeted to get more bang for the buck. And it takes a lot of bucks. A 30 second commercial now fetches four pointeight million dollars. At super bowl i, that same halfaminute cost less than 38thousand dollars. But kia motors coo says its worth it. Sot we heard qualitative data from our dealers, saying people saw the spot, came in, test drove the vehicle, and ultimately, bought the vehicle. Standup car and beer ads, targeting men, still dominate. But women are increasingly the focus. Celebrities push a variety of commercial, mean joe greene and an allgrown up coke kid. Reunited after almost 40 years. Many marketing analysts consider apples 1984 ad called, think different, to have had the biggest impact on viewers. Teri okita, cbs news, san francisco. Thanks teri. And many folks will be heading to sports books to t
Starting your day with channel 2 news this morning. Lets start with a quick look at the forecast with meteorologist Jeff Martinez. Mostly cloudy skies for your friday, with highs in the mid to upper 40s and light winds. Its going to be a beautiful weekend, the super bowl halftime show is always one of the biggest pop culture events of the year. Coldplay is this years headline act. And jamie yuccas is live in San Francisco to tell us about their press conference last night. Nats coldplay walks out onto stage the british band coldplay was if we arent that good. Cordon. Nats more singing even watch the game so much as lady gaga will sing the national john, will and guy . Addy i and along those lines, chris, he walked out. And many folks will be heading to sports books to throw down a little. Or a lot. Of money on the game. Ky sisson is live in the studio with some of the wagers and some wisdom for the big day happy friday the superbowl is the day non gamblers, gamble. The prop bets can be
Trading year for you so far. What are some tricks that have really been working this year . You have to differentiate between what you think is gonna happen and whats gonna happen. Now, it took me a long time to do that and i wasted a lot of money fighting what was really gonna happen versus what i thought should happen. And i think a lot of folks have started to take some money off the table worrying about the stock market continuing its march. But the fed is data dependent and we dont believe that were gonna see that data change very much. The u. S. Economy is still in trouble. Theyre still gonna accomodate loose money policies still on the table. The stocks are going to march higher. Whether you think its manipulated or not, thats just the world we live in today. How have you been handling the hedge funds . Theyve been taking these large shots at companies, making a lot of news, a lot of noise. But what have you been doing as a trader with that information . Unfortunately as a trade
Around. The dow took a steep dive of nearly 200 points yesterday with the rest of the market following cu with the exception of gold which gained 18 per ounce. Potential Market Movers today will be gdp numbers and earnings. Last night facebook shares soared more than 12 after beating analyst predictions. And, lenova is set to buy googles motorola handset unit for 2. 9 billion dollars according to reuters. Todd horwitz of average joe options joins us now to talk about the fed fallout. Good morning. I like to call you dr. Doom and gloom but you pegged it right. Good morning angie. Yes, the fed did come out with their tapering announcement but i think the feds a little bit concerned here. I think their unintended consequences of the entire program is starting to show up through all of the markets including the emerging markets. Exactly. Which leads me to the turkey situation and the other emerging marketswhat do you think is likely to happen here . I think theres a good chance that theyre
Expire again january 15th. Theyre coming. Cyberscams. And smartphones are the least secure purchasing platform. More vulnerable than Desktop Computers or tablets according to id Verification Firm signifyd. Speaking of tech, qualcomm is launching the newest smartwatch on the market. It costs 350 dollars and joins samsung, sony and pebble making waves. And its a busy day in the air. Triple a says today is one of the busiest days for air travel this Holiday Season. Air travel is up over 1 from last year. After a long holiday weekend, we are back and so is todd horwitz of averagejoeoptions. Com to get the day started for us. Todd how are you . Good morning chuck. How are you doing . Very well. Todd, what are your expectations for trading this week . I think this week is going to be fairly quiet. Were really building a big balloon, still watching the fed. I think a lot of eyes will be on the jobs number this friday. And a lot of eyes will be on what happened last week with the big sales ove