Korean red ginseng brand, Cheong Kwan Jang has unveiled a new integrated campaign, ‘Power Up from Inside Out’, which aims to raise brand awareness and educate consumers in Singapore about the health benefits of Korean red ginseng.
Korean red ginseng sales boom amid pandemic
Posted : 2021-01-21 18:30
By Kim Jae-heun
Korean red ginseng, which is known for boosting immunity, has become a popular product in the era of COVID-19 where people are vulnerable to the fast-spreading virus.
Immunity refers to the ability to resist various pathogens, including foreign substances, germs and viruses. This power is not created by certain cells in the body, but maintained when the organs and cells responsible for the immune system stay healthy.
A strong immune system keeps people healthy from any viral attack. But when it becomes weak, people can develop eye infections, blisters in the mouth, diarrhea and stomachaches. Middle-aged people are likely to see their immunity weaken as they grow old.