Now We Collide promotes Naomi Young to client services director
February 11, 2021 10:12
Independent agency Now We Collide has promoted Naomi Young to client services director, working alongside CEO and managing partner Keir Maher in the management of client relationships.
Young has been with the agency for two years and steps up from her position as senior creative producer and strategist.
Naomi Young
The combined creative and production offering at Now We Collide, Young said, keeps her excited about the agency.
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“What has continued to excite me about Now We Collide is that we are an agency with a clear and unique proposition, combining the smarts and clever thinking of a digitally-minded creative agency with production mastery. I am excited to be taking on this newly created role which enables us to maintain the forward-thinking and strategy-led approach that serves our clients in the best way possible,” Young said.
Kayo and ESPN drive emotional engagement for Super Bowl LV
January 28, 2021 10:50
In the lead up to Super Bowl LV, sports streaming service Kayo and ESPN have launched an AR-driven campaign that will take NFL fans behind the scenes of quarterbacks Tom Brady, Patrick Mahomes and Russell Wilson’s stories of success.
Created by Now We Collide the interactive out-of-home (OOH) ads aim to drive emotional engagement and interest in the Super Bowl. Leading the OOH component are two street murals designed by sports artist Lee Olson and painted by graffiti artist Reubszz.
Scanning the QR codes on the OOH ads will reveal the video content featuring the quarterbacks. Digital and social is also supporting the campaign.