Seismic Digital Brings on Chief Data Officer
Creation of this new role within the agency will allow for a more strategic approach to channel activation via advanced consumer insights.
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OVERLAND PARK, Kan., Jan. 25, 2021 /PRNewswire/ Seismic Digital, a consumer insights, digital strategy and activation agency, is pleased to announce their new Chief Data Officer, Kurt Ruf, who brings more than 30 years of consumer insights and analytics to the role.
Seismic Digital can now offer clients a deeper understanding of customers and prospects to help optimize acquisition, retention and activation strategies - using data on thousands of consumer lifestyles and unique audience segments to provide insights into the how and why of consumer engagement.