It wasn’t complicated. YG became a fan of Noon Goons’ clothes the way most people do: by seeing it, liking it, and then buying a shit-ton of it. The fit was right, and the name was weird. For the record, the “noon goon” is not out catching the first waves, but instead strolling to the beach
around noon, probably because they’re coming from Hollywood.
Noon Goons lives at the intersection of the sensible and the unexpected: the Los Angeles-based brand borrows the aesthetics of the 80s hardcore scene and the disposition of the city’s skate and surf culture to make clothes for any occasion, that you can wear for years. “We don t want every piece to be a runway piece,” says label founder Kurt Narmore. “We want it like, you can wear that shit to the club and you can wear that same thing to the coffee shop and feel good.”
Noon Goons kept it local for FW21. And who better to showcase its best outerwear pieces to date, than LA's defining gangsta rapper of the last decade: YG.
Image Credit: Vans
Noon Goons, the California-based menswear brand rooted in surf, punk and hip-hop culture, is stoked to announce the launch of its first footwear collection, done in collaboration withÂ
Vans.
Comprised of three iconic Vans styles, theÂ
Vault by Vans x Noon Goons collection incorporates luxe materials like leather and velvet with subtle fashion-forward details for a collection of elevated footwear that is a perfect representation of both brands.
âI grew up wearing Vans, and all of my friends surf for them,â says Noon Goonsâ founderÂ
Kurt Narmore. âAs a brand, we are so deep in Southern California culture. We knew that if we ever did shoes, it would have to be with Vans.â
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