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TAG Heuer has given its 52-year-old Monaco a fresh new look with a sand-blasted titanium case ahead of this weekend’s Monaco Grand Prix.
The Monaco’s square case has been made of titanium several times in the past, most notably for its long-since shelved haute horlogerie Monaco V4, but here the lightweight, Grade 2 titanium receives a textured, sand-blasted finish, offering a new take on an old classic.
When it dropped in 1969, the Monaco was one of the first automatic chronographs in the world and the first watch to offer a square water resistant case, making it an avant garde alternative to the more popular Carrera and Autavia models it launched alongside. Jack Heuer, the legendary boss of Heuer, named the watch after what was, and arguably still is, the most glamorous of all Grand Prix races.