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PotatoEurope 2021 scientific symposium program announced
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International ticket sales launched for PotatoEurope 2021
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Comprehensive theme ensures great exhibitor demand for PotatoEurope trade exhibition
With the event theme “What’s Now, What’s New and What’s the Future”, PotatoEurope 2021 promises to provide insights into current developments in the potato industry as well as a look at the future. The large interest in booking a stand for the trade fair to be held at the location of Wageningen University & Research (WUR) Field crops in Lelystad on September 1-2, shows that this theme resonates with the industry.
As preparations are in full swing, organiser DLG lifts a corner of the veil on the content of the event and the implementation of the event theme throughout the program. “What’s Now” represents everything the potato sector currently has to offer, which will be on display through the broad variety of companies that already have booked a stand to take part in the PotatoEurope 2021 event. This makes the event an ideal occasion for representatives from the full potato value cha
I expect even more enthusiasm for physical trade shows than before the pandemic
The events sector is one of the sectors that has been hit hardest by the corona crisis. Where many sectors see their turnover decrease it is not easy for the events sector and therefore also trade fairs. As you don t make any turnover if you don t organize a trade fair, you go back to zero. This is what Kuno Jacobs of Nova Exhibitions tells us.
He has been organizing trade shows for almost 19 years now and therefore has seen a lot. However, nothing can be compared to the current situation. In this article, he tells us more about his experience as a trade show organizer in the current corona crisis and his expectations for the future of trade shows.